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These 3 Pinterest Ad Targeting Options Give Ecommerce Advertisers Increased Segmentation

Pinterest may have started as a network where users went for creative ideas and look at the beautiful image boards. However, over the years, the platform has evolved into a whole lot more — especially advertising possibilities. Pinterest has refined its ad targeting capabilities to ensure that ecommerce advertisers can effectively reach the millions ofRead More >

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December 2, 2019 No Comments
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TrackingDesk Admiin

Lighter Capital Shows How to Segment Ads & Provide Post-Click Experiences (4 Examples)

Far too many advertisers fail to provide relevant post-click experiences in their ad campaigns. They take the time to segment their ads to a target audience but don’t continue the same story narrative from ad to post-ad-click page. This is paramount to earning conversions because a disjointed pre-click and post-click experience confuse prospects. The expectationsRead More >

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November 26, 2019 No Comments
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TrackingDesk Admiin

Yes, Landing Pages Perform Better Than Your Website Homepage for Branded Search Traffic

At Instapage, we thrive on maximizing conversions with experimentation using continuous testing and learning to ensure business growth. We recently tested what impact a dedicated post-click experience connected to our brand name has on conversions in producing free trial signups. What did we test? For the experiment, we used two different ads and destination URLsRead More >

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November 25, 2019 No Comments
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TrackingDesk Admiin

Top 25 Lead Generation Tips Guaranteed to Fill Your Sales Funnel

Since every business needs new customers to grow, lead generation is a critically important piece of the marketing puzzle. To stay afloat — and ahead of the competition — every brand must implement a lead gen strategy into their advertising plan. Although 85% of expert marketers agree lead generation marketing is the most significant elementRead More >

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November 22, 2019 No Comments
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