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The Taboola & Outbrain Merger: What Does It Mean for Advertisers?

In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create a single company. The name of this entity will remain Taboola, but its size and scope could allow it to square off with some of the biggest names in digital advertising. The Taboola-Outbrain merger TaboolaRead More >

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See How Peloton Uses Segmented Ads & Post-Click Experiences for Their Savings Calculator

Creating segmented ads and connecting them to personalized post-click experiences greatly improves your chances to increase advertising conversions. A matched pre-click and post-click experience reassures prospects and makes them more likely to convert because they see a relevant, personalized page. We’ve recently showcased how Citibank, Oracle, and Dropbox create segmented ads and post-click experiences. Today’sRead More >

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Two Instapage Pricing Page A/B Tests: What Did We Learn?

In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then, testing images versus mp4 animations. Each test revealed some interesting insights, no doubt. But A/B testing the homepage is one thing because it’s your online storefront and people can land there from a variety of places online.Read More >

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How to Get Your Manager’s Approval for a Post-Click Automation Solution

Post-Click Automation (PCA) comes with countless benefits. And when you’re on the receiving end of those benefits, it’s easy to feel like a new tool is justified. But getting B2B software isn’t as simple as justifying a purchase to yourself. You need buy-in from management. So, what are the benefits to designers, and how doRead More >

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Personalization vs Optimization: How They’re Similar, Different & Why You Need Both

Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to understand, useful, and relevant. Personalization and optimization are processes that help advertisers create pre-click and post-click campaigns that deliver a positive user experience and increase business growth. Today’s post highlights the key differences between personalization and optimization,Read More >

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