Most ad clicks don’t convert – in fact, only 4% of ad clicks actually convert. That’s a bleak stat, and one of the primary reasons 96% of ads don’t convert is because advertisers don’t continue the story narrative from ad to post-ad-click page. This is paramount to earning conversions because you continue the message throughoutRead More >

Creating segmented ads and connecting them to personalized post-click experiences greatly improves your chances to increase advertising conversions. A matched pre-click and post-click experience reassures prospects and makes them more likely to convert because they see a relevant, personalized page. We’ve recently showcased how Citibank, Oracle, and Dropbox create segmented ads and post-click experiences. Today’sRead More >

Creating a segmented post-click experience involves serving the most relevant page to every traffic segment that clicks an ad. This means instead of linking every ad with a generic landing page; you must create, personalized post-click experiences. Connecting every ad with a matching personalized experience after the click helps turn ad clicks into advertising conversions.Read More >