As consumer journeys become increasingly complex, it’s paramount advertisers scale their efforts with automated solutions. Businesses across all industries have been using Google’s Smart Bidding options to set more precise bids tailored to every auction. In fact, over 70% of all advertisers use Google Ads automated bidding today. While Smart Bidding has helped advertisers driveRead More >

In 2017, Google Ads introduced an ad format that helped merchants gain upper funnel visibility and helped users go through products they wanted from inside their browser: Showcase Shopping ads. For search users, these ads appear at the top of paid search ads so people don’t miss them. For advertisers, they allow you to presentRead More >

Google’s reach with traditional ads may extend worldwide, but local searches have always been popular. Consider Google Maps and Google My Business listings, for example. The search engine giant knows how crucial local searches have become and are expanding their advertising options accordingly. One of the best ways businesses advertise their local brand and serviceRead More >