Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to showing irrelevant messages to the wrong audience. They can also lower cost-per-click, saving you money with each click. Not only do irrelevant ads tend to earn fewer clicks — but they might not even show upRead More >
It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to understanding their success. However, to perform better than competitors in such a mobile-first world, they must also ask themselves: What’s a good click-through rate for my mobile ads? What percentage of my ads should be converting on mobile devices?Read More >
Google has been structuring many of its new ad products and features around the discovery theme this year. Brad Bender, Google’s VP of Product Management, announced these new releases and updates are designed to reach people “not only when they are looking for something specific, but also when open to discovering something new” — whichRead More >
Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR, though, digital marketers want to know: “What is a good cost per click?” “What is the average conversion rate for my industry?” “What is the average cost per action in Google Ads? Digital marketers crave these answers because knowingRead More >
As an advertiser, you know the power of personalization. So do most in the industry. Nearly all marketers — 96% — agree that the tactic advances the customer relationship. There’s no doubt about it: The more personal an ad is, the more relevant it is to the consumer. But if that’s the case, then whyRead More >