Your brand’s value determines the long-term success of your business. Having a strong brand value helps grow your company, face challenges with ease, and charge a premium for your goods or services.
Using Instagram to increase your brand value is a great tactic since many people spend time on
As a marketer or entrepreneur you always have a full plate. Endless tasks and projects that need to be finished before or at a certain deadline. Sometimes we miss the mark. If this sounds all too familiar it sounds like you need the right tools to help keep you on
As strategists, freelancers, business owners, marketers and everyone else, it’s key to understand cultural shifts as they impact brands and consumer behaviors. This week, I had the opportunity to present five socially led trends at “General Assembly” in NYC. Being a strategist with a background in social and consumer psychology, every year I create a […]
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More than 49% of coffee consumers would rather skip a shower in the morning than skip their coffee.
Grabbing that first cup of coffee in the morning, especially at your favorite coffee shop is a must for most coffee lovers. So it should come as no surprise that, on average,
Unless you own an entirely online business, the location of your business will play an essential role in determining its success. The people closest to your brick-and-mortar store will be the most likely to buy your products and services, and that’s when the entire concept of local SEO comes into