Content marketing goes a long way in today’s virtual economy. If you have a social media post go viral or a blog post climb high in search engine algorithms, you can generate loads of free traffic to your business. In an age when online ad prices are rising, having a solid content plan is critical […]
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When it comes to running a successful eCommerce business, new avenues of customer acquisition and conversions must be pursued constantly.
Sending out daily social media posts or flooding a prospect’s inbox with random newsletter notifications and promotions isn’t enough to drive consistent growth alone.
Instead, you need to
Retail marketing has changed over the years, and with advances in online marketing, the rise of social commerce and eCommerce stores, now more than ever, having a solid marketing strategy is the only way to grow and advance in the retail industry.
Don’t get me wrong. Retail is thriving. Both
Consumers are getting smarter with their buying decisions now that they have an over-abundance of options. This means brands have to adapt to this changing behavior and rev up their efforts to meet consumer expectations. So for the most part, brands will be fueling their 2020 campaigns with actionable data and appealing to the emotions […]
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Today customer service plays a major competitive differentiator. Just providing efficient or tailored service is not enough.
As customer touchpoints surge and a huge load of communication and information are targeted towards them, customized experience and personalized communication is the most effective way to grab your customer’s attention.
According