In last week‘s SEMrushchat, our guests Kelly Hungerford and Mack Collier, and the SEMrush community discussed ways to diversify content strategy affordably. Topics included identifying content to update / repurpose / reuse, strategies for creating content, ways to repurpose content, user-generated content, and tools for visual content.

High-quality content creates trust, builds brand awareness, and turns strangers into customers and advocates. We all know this, yet marketers keep failing when creating content; this post, with insights from Google, experts & real-world-examples, will show you how to avoid failure and be successful from the start.

This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner. As we all know, not all businesses have a large budget for content promotion, so we asked the audience some questions that consultants often hear from business owners that are new to content and content promotion.

Last week we had an extensive discussion during #SEMrushchat about strategies for authentic content. There is a newer phrase called “Authentic Content Marketing“ being used to help people differentiate between relationship-building based content and traditional content marketing. Find out what marketing experts had to say, how you can use it to reach your target audiences, and what to avoid.