Would you rather watch a 3-minute demo video on how to install a new treadmill or read a lengthy text guide on the same topic? Chances are you’ll opt for the video, and a lot of people would agree with you. In fact, 59% of executives and 60% of millennial consumers would rather watch a […]
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You’ve been populating your blog with content for years, but after a while you might notice your traffic isn’t growing the way you want it to. You always share your posts on MySpace and Friendster, but your Dawson’s Creek recaps aren’t getting the same amount of love as they used to. So what gives, dawg? […]
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E-mail marketing is one of the most effective means of content marketing available to companies today. In fact, it has been found to be 40% more effective than social media. Of course, that is if you are doing it right. Every e-mail contact is either an existing customer or a potential one, and too many […]
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There is no shortage of freelance writers out there, but finding the right one for your particular project can often be a challenge. For the uninitiated, the process of figuring how to promote your job opportunity can be a time-consuming, stumbling block. First, you post your job somewhere, then you cross your fingers and hope […]
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Product photography is more than aesthetic. The perceived value of your product is based highly on its visual presentation. That means your product imagery is often the difference between a sale to you or a sale to your competitor.
Product photos should impart practical information like color, material, and size, but they also need to create desire. What impressions do shoppers have about your product after looking at the pictures? Can they envision themselves using it? Do they feel confident about your brand?
These five tips will help your ecommerce product photos look their most appealing so your customers can’t resist.
You need to show your product in the best light — literally.
The word photography comes from the Greek word for “to paint with light.” Good lighting makes for shar…