Fiverr is all about connecting talented freelancers with companies with certain needs. So we are always thrilled to see when sellers not only meet the needs of buyers, but also exceed them.  Growing companies do not always have the means to hire full-time help to solve a certain problem. That’s the case for the three […]

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Influencer marketing may deliver amazing results, but that doesn’t cancel out the fact that there are tons of things that could go wrong. You all know how disastrous the Fyre Festival was, and influencers being at the center of its advertising campaign, lost people’s trust. In fact, 100 influencers from the campaign faced a class-action […]

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As strategists, freelancers, business owners, marketers and everyone else, it’s key to understand cultural shifts as they impact brands and consumer behaviors. This week, I had the opportunity to present five socially led trends at “General Assembly” in NYC.  Being a strategist with a background in social and consumer psychology, every year I create a […]

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Automotive review sites, blog, trade journals, and even dealerships have a constant need for new content.  While this is true of most niche industry publications, the automotive industry, in particular, requires a higher level of expertise, attention to detail and degree of accuracy from its writers that can make sourcing quality talent a challenge. Why […]

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Would you rather watch a 3-minute demo video on how to install a new treadmill or read a lengthy text guide on the same topic?  Chances are you’ll opt for the video, and a lot of people would agree with you. In fact, 59% of executives and 60% of millennial consumers would rather watch a […]

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