Working as a freelance writer, I have the privilege of coming across many cutting-edge brands and organizations that are making the world a better place.  However, when I met Ben Hamilton, the Founder and Creative Director of the Wild Agency, I thought to myself, “How cool—someone who helps organizations make an impact on the planet.” […]

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There is no denying the power of podcasting.  The relatively new audio medium debuted shortly after the dawn of the new millennium and has since grown to encompass more than 850,000 active podcasts and a total of 30 million individual episodes.  With the ascendence of podcast culture into the mainstream, more and more creators are […]

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Amidst the need for social distancing and whole cities in lockdown, COVID-19 is changing the way people shop.  A Coresight Research survey found that while 58% of U.S internet users would avoid shopping centers and malls, over 50% would also avoid shops in general. That’s all for the best as many shops have had to […]

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Content marketing goes a long way in today’s virtual economy.  If you have a social media post go viral or a blog post climb high in search engine algorithms, you can generate loads of free traffic to your business. In an age when online ad prices are rising, having a solid content plan is critical […]

The post The 5-Fold Content Plan You Need in 2020 appeared first on .

Consumers are getting smarter with their buying decisions now that they have an over-abundance of options.  This means brands have to adapt to this changing behavior and rev up their efforts to meet consumer expectations. So for the most part, brands will be fueling their 2020 campaigns with actionable data and appealing to the emotions […]

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