Advertising

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TrackingDesk Admiin

AdStage Webinar Recap: Increase Your Revenue with Strategic Paid Advertising (Infographic)

Chief marketing officer roles and responsibilities are quickly evolving. Five to ten years ago, marketers were seen as cost setters — not revenue or growth-focused. Now, they’re just as responsible for revenue as the sales team. In fact, the top priority for a CMO today is accelerating revenue growth across the organization: In addition, AccentureRead More >

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TrackingDesk Admiin

The 5 Members Who Must Be On Your Advertising Conversions Team

What does every successful ad campaign have in common? It’s not witty ad copy, a unique offer, or design worthy of an art gallery. It’s people. Creative, analytic, and articulate people working together toward a common goal: conversion. Together, they’re known as your conversion team. What is a conversion team? A conversion team is aRead More >

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TrackingDesk Admiin

What are Relevant Ads & How to Create Better Ads for Campaigns (Examples)

Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to showing irrelevant messages to the wrong audience. They can also lower cost-per-click, saving you money with each click. Not only do irrelevant ads tend to earn fewer clicks — but they might not even show upRead More >

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