Advertising

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What Is Search Ads 360 & Why Should Advertisers Use the Platform?

Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s even more challenging is managing search marketing campaigns across multiple platforms and media channels. This is where Search Ads 360 comes in. What is Search Ads 360? Search Ads 360, formerly known as DoubleClick Search, is an advanced search managementRead More >

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5 Examples That Show How Machine Learning is Changing Advertising

Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way businesses collect and analyze data, and even the things that data can do. But with revolutionary technology comes big questions. What, why, and how does it work? Today we answer these and more. What is machine learningRead More >

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Google Ads Update: The Conversions by Time Metric Provides More Accurate Reporting

Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the “Conversions” column, which shows the number of conversions you’ve received, across conversion actions. Use the column to see how often ads led to customer actions that are valuable for your business. The advertising giant announced aRead More >

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The Taboola & Outbrain Merger: What Does It Mean for Advertisers?

In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create a single company. The name of this entity will remain Taboola, but its size and scope could allow it to square off with some of the biggest names in digital advertising. The Taboola-Outbrain merger TaboolaRead More >

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TrackingDesk Admiin

How to Get Your Manager’s Approval for a Post-Click Automation Solution

Post-Click Automation (PCA) comes with countless benefits. And when you’re on the receiving end of those benefits, it’s easy to feel like a new tool is justified. But getting B2B software isn’t as simple as justifying a purchase to yourself. You need buy-in from management. So, what are the benefits to designers, and how doRead More >

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