A digital customer journey map enables businesses to better understand how their customers engage with their brands. It lets marketers identify gaps in the current customer journey.

A customer journey map also helps determine customers’ needs at different stages in the buying funnel. These insights can help the sales team

Instagram has over 1 billion active users every month.

And while it’s one of the main reasons companies use this platform, what’s more, important is that one-third of the most viewed stories come from businesses.

There’s great potential, then, for your business to raise sales and awareness.

Let’s talk about IGTV, Instagram‘s video hosting platform made to compete against the world’s video giant YouTube.

When it comes to IGTV, there’s still an air of mystery that makes some videos viral, and others grow slowly. But as marketers continue to create content and utilize the platform, the

With billions of monthly users and the option to create highly targeted ads, it should come as no surprise that Facebook is an effective sales channel for marketers.

However, just because it’s easy to run a marketing campaign on Facebook doesn’t mean you are going to get a

Everything about marketing that long used to be only about products and services has changed since decades. Now, people buy relationships and stories.

That’s where influencers come to play. With a massive following on social media, influencers are changing the way we approach modern marketing.

In the words of marketing