A/B Split Testing

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The Recommended A/B Testing Stack for Advanced Digital Marketers

The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one performs better. As a result of running split tests, your business and website will benefit from more leads and higher conversion rates. My name is Lars Lofgren and before I started running a company atRead More >

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TrackingDesk Admiin

Two Instapage Pricing Page A/B Tests: What Did We Learn?

In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then, testing images versus mp4 animations. Each test revealed some interesting insights, no doubt. But A/B testing the homepage is one thing because it’s your online storefront and people can land there from a variety of places online.Read More >

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