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Boost Your Content
with Keyword Intent
Analysis

Instantly discover your audience’s search
intent, filter for the right keywords, and start
optimizing your content.

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Keywords

Geo Databases

ideas for a single keyword

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How to Use Intent for Keyword Research
on Semrush

Check the Intent of Your Existing Target Keyword List

Paste an existing list of target keywords into Keyword Overview & see the intent of each keyword.
Sort your list by various metrics and export it to a spreadsheet to save your research.

Discover New High-Intent Keywords

Use quick filters for Commercial (C) & Transactional (T) intent in any keyword report.
Find new low competition high-intent keywords for your SEO & PPC plans that can convert on your website.

Analyze a Competitor’s Profile by Intent

Analyze the informational, navigational, commercial, or transactional intent of a competitor’s top pages.
See how much of the traffic going to their top pages comes from each type of keyword intent.

Save Time With Automatic Intent Analysis

No more spreadsheets and manual workflows to determine a keyword’s intent.
Intent is automatically assigned to every keyword in our database as well as any keyword in your Position Tracking campaign.

How to Use Intent for Keyword Research
on Semrush

Check the Intent of Your Existing Target Keyword List

Paste an existing list of target keywords into Keyword Overview & see the intent of each keyword.
Sort your list by various metrics and export it to a spreadsheet to save your research.

Discover New High-Intent Keywords

Use quick filters for Commercial (C) & Transactional (T) intent in any keyword report.
Find new low competition high-intent keywords for your SEO & PPC plans that can convert on your website.

Analyze a Competitor’s Profile by Intent

Analyze the informational, navigational, commercial, or transactional intent of a competitor’s top pages.
See how much of the traffic going to their top pages comes from each type of keyword intent.

Save Time With Automatic Intent Analysis

No more spreadsheets and manual workflows to determine a keyword’s intent.
Intent is automatically assigned to every keyword in our database as well as any keyword in your Position Tracking campaign.

Instantly Discover Your Audience’s
Search Intent

The Four Types of Intent

General / weak

Specific / strong

Informational:

Searchers looking for an answer to a specific question or general information.

e.g. When was the iPhone invented

Navigational:

Searchers intending to find a specific site or page.

e.g. apple website

Commercial:

Searchers looking to investigate brands or services.

e.g. iPhone vs. Android

Transactional:

Searchers with a strong intent to complete an action or purchase.

e.g. buy iPhone online

Stop Guessing!
Semrush Keyword Intent is Here

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Best Global
SEO Software Suite

Global Search
Awards 2021

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Best SEO
Software Suite

European Search
Awards 2020

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Best SEO
Software Suite

US Search
Awards 2019

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Best SEO
Software Suite

UK Search
Awards 2019

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Best
Digital Tool

Interactive Marketing
Awards Florida 2019

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