Marketing Personalization

Conversion Optimization
TrackingDesk Admiin

See How Full Sail University Increases Student Enrollment with Targeted Post-Click Experiences (3 Examples)

Many advertisers don’t realize that their post-click experiences deserve the same attention and focus as their ads, and it causes their conversion rates to suffer. When ads and post-click pages convey the same narrative, not only are user expectations successfully met, but credibility is established — and consumer trust and credibility play a crucial roleRead More >

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TrackingDesk Admiin

How Keap Uses Retargeting Landing Pages to Generate New Signups & Demos

Every ad represents a conversion opportunity. Unfortunately, most opportunities are wasted since only 4% of ads result in conversions. When there’s no message relevance between the pre- and post-click experiences, prospects get confused and don’t click the CTA button. To ensure an ad click generates conversions, you can’t afford to have a disjointed experience. ThisRead More >

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