Marketing Personalization

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See How Peloton Uses Segmented Ads & Post-Click Experiences for Their Savings Calculator

Creating segmented ads and connecting them to personalized post-click experiences greatly improves your chances to increase advertising conversions. A matched pre-click and post-click experience reassures prospects and makes them more likely to convert because they see a relevant, personalized page. We’ve recently showcased how Citibank, Oracle, and Dropbox create segmented ads and post-click experiences. Today’sRead More >

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Personalization vs Optimization: How They’re Similar, Different & Why You Need Both

Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to understand, useful, and relevant. Personalization and optimization are processes that help advertisers create pre-click and post-click campaigns that deliver a positive user experience and increase business growth. Today’s post highlights the key differences between personalization and optimization,Read More >

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3 Post-Click Experiences Show How Oracle Segments Ads & Tells Unique Stories (Examples)

The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize them, and even create ads at scale. However, the same isn’t always true for post-click experiences. Post-click strategies have primarily been neglected, which is why most advertisers fail to convert a huge percentage of visitors who click their ads.Read More >

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How to Use Personalization Without Being Creepy (Examples)

In B2B, 98% of marketers agree that marketing personalization helps advance customer relationships, with 74% claiming it has a “strong” or “extreme” impact. In B2C, research by Accenture states that 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows theirRead More >

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TrackingDesk Admiin

Citibank Creates Ad-to-Page Relevancy with Segmented Ads & Post-Click Experiences (Examples)

Creating a segmented post-click experience involves serving the most relevant page to every traffic segment that clicks an ad. This means instead of linking every ad with a generic landing page; you must create, personalized post-click experiences. Connecting every ad with a matching personalized experience after the click helps turn ad clicks into advertising conversions.Read More >

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