Lead Generation

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Top 25 Lead Generation Tips Guaranteed to Fill Your Sales Funnel

Since every business needs new customers to grow, lead generation is a critically important piece of the marketing puzzle. To stay afloat — and ahead of the competition — every brand must implement a lead gen strategy into their advertising plan. Although 85% of expert marketers agree lead generation marketing is the most significant elementRead More >

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How to Maximize Ecommerce Lead Gen Campaigns with Interactive Content (Examples)

Ecommerce offers are everywhere and your target customer base is likely barraged by emails each day. Your job is to capture their attention immediately while they scan their inbox. Personalized ecommerce recommendation quizzes may be the strategy you consider to do just that. eConsultancy research shows that 44% of customers are likely to become repeatRead More >

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How to Use Personalization Without Being Creepy (Examples)

In B2B, 98% of marketers agree that marketing personalization helps advance customer relationships, with 74% claiming it has a “strong” or “extreme” impact. In B2C, research by Accenture states that 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows theirRead More >

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4 More of the Best Tips to Personalize Emails Beyond First Name

In the digital age, marketing emails can sometimes look like a commodity because they mostly lack a unique character. It’s hard to tell one marketing email from another because they all read alike. Plus, recipients feel there isn’t much in the email that addresses their needs or can solve one of their pain points. IfRead More >

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The 3 Best Ways to Create a Scalable ABM Strategy

The B2B data landscape has changed — and marketing is changing with it. Account-based marketing – fueled by new fit, intent, and engagement data sources — is rapidly becoming the strategy of choice for modern marketers looking to get a leg up on the competition. And it’s the savvy marketers who can both acquire andRead More >

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