Since its launch in 2015, AMP has grown to power billions of web pages from tens of millions of domains across all industries. With its growth, however, a number of misconceptions and myths surrounding the AMP project have also come about. In fact, many publishers and businesses are skeptical to adopt AMP because of itsRead More >
Since Google announced AMP in 2015 to increase page load speeds and enhance the overall mobile user experience — the open-source framework has continued to grow in popularity. Not only that, the framework has updated significantly to support a vast array of on-page elements, better features and options, and improved interfaces — all to continueRead More >
There are 7 million advertisers on Facebook, and if you advertise online, you’re likely one of them. Nearly 60% of all digital ad dollars go to the Google/Facebook pair. At this point, you may also be a user of AMP — the open-source framework started by Google to speed the lagging mobile web. So far,Read More >
Study after study confirms it: online searches drive offline phone calls to businesses. From SEO to text-based search ads to Google Shopping ads, companies are seeing an increase in call conversions from search. One primary reason is the emergence of smartphones as our de facto device for product research. Most searches take place on smartphones,Read More >
Since the AMP framework became available in 2015, new updates have been consistently rolling out. This meant that our original list of 5 Use Cases When to Use AMP needed to be expanded upon. As a reminder, some of AMP’s main benefits include: Lightning-fast load speed Higher Quality Score and better rankings Less drain onRead More >