How to Get Your Manager’s Approval for a Post-Click Automation Solution

Post-Click Automation (PCA) comes with countless benefits. And when you’re on the receiving end of those benefits, it’s easy to feel like a new tool is justified. But getting B2B software isn’t as simple as justifying a purchase to yourself. You need buy-in from management. So, what are the benefits to designers, and how doRead More >

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How Facebook Responsive Ads Uses Machine Learning to Get You More Conversions

If you’re experienced with the PPC landscape, chances are you’re familiar with Google Ads’ responsive search ad format. Introduced in 2018 to streamline creating ad variations, the ad format allows digital advertisers to input multiple copy variations for Google to dynamically create ads using machine learning. This process enables brands to serve the most suitableRead More >

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