Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? Check out the six chapter of this Black Friday / Cyber Monday holiday series that came before this post here.

While the shopping spree that takes place on Black Friday and Cyber Monday has potential to bulk up your bottom line before year’s end, it’s important to remember that these events are only two days of the year.

With so many people coming by your site and browsing what you have to offer, this is a prime opportunity to plant the seeds for long-term customer relationships. Ya know, the types of relationships that’ll keep your store sailing strong for t…