In this week‘s Weekly Wisdom, I will be going into all the tools and processes you can use if you are absolutely broke.
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There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in many markets, reaching people on Google costs a lot more than it does Facebook. Plus, targeting people who are actively searching for something is more effective than targeting people who might be interested in something. ThatRead More >
It’s pretty common for brands to direct prospects to their homepage when people search for their brand name, and not an offer in particular. This could be a reason why 96% of ad clicks don’t convert. Advertisers like you deserve better than a 4% conversion rate. To do that, it’s best to connect your digitalRead More >
Sign up and get a box delivered to your door. For customers, subscription boxes are easy. Advertising them, though, isn’t as simple. As both a product and service that’s high commitment, subscription kit landing pages need to feature elements like: Highly detailed photos and/or videos of a box’s contents Highly descriptive subscription terms A clearRead More >
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