Google Ads’ Conversion Action Sets: The Newest Update You Need to Implement Today

At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes, conversions happen in a gray area. For example, a person who clicks through your ad may abandon your sales landing page, but then navigate to your website and download an ebook. That’s not exactly what you want, butRead More >

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Facebook Marketplace Ads: Your Complete Guide to Selling More on the Platform

There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in many markets, reaching people on Google costs a lot more than it does Facebook. Plus, targeting people who are actively searching for something is more effective than targeting people who might be interested in something. ThatRead More >

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6 Subscription Box Landing Pages That Maximize Signups (Examples)

Sign up and get a box delivered to your door. For customers, subscription boxes are easy. Advertising them, though, isn’t as simple. As both a product and service that’s high commitment, subscription kit landing pages need to feature elements like: Highly detailed photos and/or videos of a box’s contents Highly descriptive subscription terms A clearRead More >

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TrackingDesk is a conversion tracking and attribution platform used by performance marketers to manage, measure and optimize paid and organic traffic. The platform is integrated with dozens of ad networks, affiliate networks, ecommerce platforms and provides a friction free data flow across any marketing stack.

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