Optimization vs Automation: The Differences & Why Advertisers Can’t Neglect the Post-Click Experience

The end goal of all advertising campaigns is business growth. That Facebook campaign you’re running for brand awareness will ultimately generate more business growth, the same goes for the remarketing display ads you’re targeting to visitors who’ve abandoned their shopping carts, and the search ads for that free trial offer. Advertisers want growth — andRead More >

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Video Marketing Crash Course

Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today!

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7 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 9 hidden points to discover.

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TrackingDesk is a conversion tracking and attribution platform used by performance marketers to manage, measure and optimize paid and organic traffic. The platform is integrated with dozens of ad networks, affiliate networks, ecommerce platforms and provides a friction free data flow across any marketing stack.

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