Hey! This is a guest post by the wonderful Carl Sednaoui, Director of Marketing, MailCharts. Thanks, Carl!
This coming holiday season is going to be a festival of shopping cart abandonment. With abandonment rates holding steady at around 75%, a lot of virtual carts will be clogging your online shopping aisles.
As an ecommerce merchant, your biggest challenge is persuading your customers to come back and buy the merchandise they left behind. I have both bad and good news about that prospect.
The bad news: You can’t stop customers from abandoning carts because they don’t always see it as abandonment.
Especially during the holiday shopping season, customers treat their carts like shopping lists or layaway departments. They’ll find something they like, park it in a cart, then shop aroun…