50onRed is considered by most PPV online marketers to be one of the best sources of quality traffic. A good portion of our users are buying traffic from 50onRed and so we felt it would be quite interesting for our users to get some insight from the person in charge of selling 50onRed traffic.

50onRed is well integrated within TrackingDesk, including all custom variables and parameters such as “domain”, “keywords” and “bid”. It allows media buyers to easily identify top performing traffic segments and keywords, as well as to identify which landing pages and offers convert best for each of the targets they bid on. Optimization becomes an easy game as advertisers can quickly remove rotations, landing pages or offers that are underperforming from the campaign.

1. When did you start working with the company and what were the reasons you chose to work for 50onRed?

“I started working with the 50onRed team back in April 2011. The tremendous amount of talent present there and the fast pace the company moves at are just a couple of reasons I came on board. From my experience, when you have a great team building the products, success is always very attainable.”

2. What would you say is the main cause for an advertiser to succeed with your traffic?

“The interface at the advertiser’s fingertips really sets the stage for success. When we created the platform, we realized transparency is immensely important for optimization, so we built a number of tracking macros that advertisers can use with their third party tracking systems. By collecting this data and consulting our Account Management team for expertise, the deck is stacked in your favor to turn your testing into a positive ROI campaign as quickly as possible.”

3. What would you say is the main reason why people will not succeed with your traffic?

“Most advertisers who don’t get the results they’re looking for are either not using the available optimization tools, or haven’t taken advantage of our Account Managers’ knowledge of the 50onRed’s Traffic Platform. With such powerful tools and an experienced team working with you, success should be attainable with a minimal testing budget.”

4. Your platform provides a substantial amount of custom variables, which can provide great insight in order to increase campaign performances. Yet, it seems (from our knowledge) to be a feature that is underused. Do you know why?

“I’ve heard a number of reasons for not using our macros to track campaign data. Some advertisers think it’s a complicated process to set up and are hesitant to ask for help, while others simply don’t want to run tests. Whenever I come across a client who isn’t using our tracking macros, I always strongly recommend that they implement them as soon as possible.”

5. What essential advice would you give to a new client?

“Buy smart. If you’re new to this type of traffic, use all the services and support we offer so you can spend your money wisely. Account Managers are always available to steer you in the right direction. After all, when a campaign is profitable for you, you’re more likely to become a long-term customer. There’s no such thing as a bad question, and we want you to ask them so you can learn the platform and continue to grow your business.”

“There is no question that advertisers that are using a third party tracking software see a better ROI than ones that are not taking advantage of all the tracking macros we offer.”

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